apeshit /ˈeɪpʃɪt/ adjective / wild with excitement or anger.
APESHIT is a handcrafted jackets brand that creates unique and stylish jackets for men and women. Their jackets are made from high-quality materials, and each jacket is crafted by hand to ensure the highest level of quality and attention to detail.
One of the challenges of the project was creating a brand identity that reflected the brand's values and personality while being appealing to the target audience. Another challenge was creating a website design that showcased the brand's unique offerings while providing a user-friendly experience. We were able to overcome these challenges by conducting extensive research and collaborating with APESHIT to ensure that the designs were aligned with their vision and values.
The first stage of the branding process involved research and discovery to gain a deeper understanding of the brand, its target audience, and its competitors. We conducted market research to understand the current market trends and identified the brand's key competitors. Also conducted a survey to gain insights into the brand's target audience, their preferences, and buying behavior.
The second stage of the branding process involved developing a brand strategy that aligned with the brand's values, personality, and target audience. Worked with APESHIT to identify the brand's core values and developed a brand positioning statement that reflected the brand's unique value proposition.
Build stage of the branding process involved designing the brand identity, which included creating the brand name, logo, and brand colors. The logo design features bold symbol of letter A which also created in a manner which embodies the pattern of a fabric on microscopic level, which represents the brand's value of quality and attention to details. Also the mark show connection between different member of a community The brand colors are shades of black and white with a hint of military green mixed in them, which reinforces the brand's bold and confident personality. The font used in the brand name is bold and modern, giving the brand a unique and recognizable look.
